ARC MarketPlace from 2007 to 2017: Fastest Growing Destinations


All agents know the top three destinations for travelers. Year in and year out they never change: Paris, Rome, and London. But what about the fastest growing destinations? These destinations can change quite frequently and can be hard to nail down.

To figure this out we looked at our top 25 destinations to see which of the top 25 have increased the most from 2015 to 2016 and from 2016 to 2017. Out of these destinations, only five increased their position during both of those time frames.

  1. Edinburgh, Scotland

It is well noted that spend on travel and specifically with Millennials has increased over the last few years. Because of this, we have started seeing more secondary destinations, or destinations that are close to one of the big three (Paris, Rome, London). In this case, travelers enjoyed London and wanted to go back and also experience another city close by, or liked the region and wanted to explore another destination in that region, in this case, Scotland.

Edinburgh is one of the easiest choices for travelers to the United Kingdom. It is the second largest city in the UK and is also easily accessible by train. The city is full of rich unique history, just like London, but has a completely different feel and culture, being the capital of Scotland. Not only is it a great city, but it is a great base of operations for your clients who want to greater explore the entire country of Scotland, as there are many tours based in the area to take your clients all across the country.

  1. Tokyo, Japan

Tokyo has cemented itself as the center of technological advancements and as the major cultural center of Asia. The city and the surrounding areas are also the most populous metropolitan area in the world. Tokyo is also in the center of Japan which makes it the perfect location for a traveler that wants to see all of Japan, and not one city.

With so much history, culture, and culinary fame it is no wonder that Tokyo is on the rise. In 2015 the city was just the 20th most popular destination, and in two years this has risen to 12th and doesn’t appear to be slowing down any time soon.

  1. Dublin, Ireland

Dublin falls in the same category as Edinburgh. What separates Dublin, is that there is a greater familiarity with Ireland and more people of Irish heritage in the US than Scottish heritage. Just think about it, every city and town has an Irish pub, and this makes Ireland more top of mind for the average traveler. Just like every other city so far on this list, it is a cultural center for a country and has very rich history.


Dublin is perhaps most famous for its many pubs and being the home of the world famous Guinness Brewery. The city also features some of the greatest day trips. From the city, travelers can see the Blarney Stone, the Cliffs of Moher, The Giant’s Causeway, and much more. With so much to do and such a fun atmosphere, who wouldn’t want to go to Dublin?

  1. Big Island of Hawaii

The Island of Hawaii is unlike any other destination on this list. From going unranked in 2015 to the 14th most popular destination it is rapidly growing in the minds of travelers. Each island in Hawaii has its own unique feel, and the Big Island is no different. With five volcanoes and such a large portion of the island being dedicated to nature, its slow pace is great for travelers want to relax on their vacations.

The island offers some of the most unique experiences that Hawaii has to offer. It features Mount Kilauea, which is one of the most active volcanoes in the world, black sand beaches, and national parks, unlike any other. While many travelers are going to Maui and Oahu, don’t forget to bring up the Island of Hawaii as a great travel destination.

  1. Reykjavik, Iceland

Reykjavik should come as no surprise as the fastest growing destination. It seems like in 2017 everyone knows someone that has traveled to Iceland, a place that was virtually unthought-of just even 18 months ago. When looking at the destination in more detail it is obvious why so many travelers are choosing to take their vacations to the small island nation.

Iceland is the only place where the Mid Atlantic Ridge is visible above sea level. The island also sits on a hotspot which causes volcanic activity which is very similar to Hawaii. This leads to geyser, volcanoes, ridges, valleys, and many more unique geological features on the island. The island is also a great place to view the northern lights from the fall months through the spring months. Oh and did we mention, Game of Thrones also films a large portion of the series in Iceland which has also increased the appeal for travelers who want to see the backdrop of their favorite show.

No matter where your clients are traveling, ARC MarketPlace has something for them. With over 50,000 tours and activities there is something to make every one of your client’s trips a one-of-a-kind experience. To see all of the products and services that are available on ARC MarketPlace, visit

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